The Metrics That Matter Most: How Hospitality Leaders Are Staying Ahead of Market Shifts

Things are changing faster than ever. Whether it’s a shifting market, tightening budgets, or a surprising trend in performance, the question I hear most often is:
“Where do I start?”

At Amaze Insights, we know that starting point matters. You need to make decisions fast—but not just any decisions. The right ones. That’s why we always begin with the same core set of metrics—metrics that offer the clearest, most immediate picture of what’s working, what’s not, and where to focus your energy.

The Essential Metrics We Track Daily

Every time we log into Amaze, we ask:

• How are we pacing? (Against budget, last year, and same time last year) 
• What’s in the funnel? (And is it strong enough to hit goals?) 
• How’s our lead volume trending? (Is demand shifting?) 
• What’s the quality of our leads? (Will they get us to our goals?) 
• What are we converting—and what are we losing? 
• Cancellations – What are we losing and why? 

Answering these questions creates a roadmap. Yes, it may lead to deeper dives—into sources, sellers, markets, or activity periods—but it grounds your strategy in what matters most. You don’t need to know everything at once. You just need to know where to look first.

What If the Metrics Raise More Questions? Good.

If Pace is down, dig into which months and revenue areas are underperforming. Check if there’s enough qualified demand in the funnel to course-correct. If not—create a strategy to generate or convert business quickly.

If Lead Volume is down, verify it’s a true decline. Sometimes, process changes (like losing a lead catcher or reassigning sales roles) create blind spots. If conversion rates are up while volume drops, it may just be a data gap—not a demand problem.

If Conversion is down, break it down by reason code, market, and seller. Spot patterns. Is it a market trend? A team issue? A messaging mismatch? Reallocate effort toward stronger segments.

If Cancellations rise, don’t panic—analyze. What’s canceling? When? Why? Early detection gives you time to respond—whether that means replacing business, adjusting pacing, or preventing the next cancellation.

This kind of active monitoring doesn’t just show what’s happening—it tells you what to do about it.

We’ve Been Here Before—and We’re Still Here

One thing I’ve learned over 20+ years in this business: tough times don’t last, but smart strategies do.

I started my first business in October 2001, right after losing my job with Starwood in the wake of 9/11. It was a devastating time for the hospitality industry—and for the world. But the need for training and analytics didn’t disappear. If anything, it became more urgent.

Our biggest growth period came between 2008 and 2010—right in the middle of the financial crisis. And Amaze Insights? We launched during COVID, when hotels were shuttered but the need for actionable insights and clarity was greater than ever.

In every case, our compass was the same: know your numbers, stay nimble, and focus on what you can control.

Let Amaze Be Your Compass

At Amaze, we don’t just track data—we translate it into action. We understand how to navigate difficult economic cycles because we’ve built our business through them. And we know that in moments of uncertainty, the right insights can be the difference between reacting and leading.

Start with the right questions. Look at the right metrics. And let’s move forward—with clarity, confidence, and purpose.

We’re here to help you not just keep up with change, but stay ahead of it.

Let’s walk through your data together.

Our team will show you how to surface the metrics that matter most—fast—and use them to take confident, targeted action. Get in touch here.