Time Efficiency for Sophisticated Operations

From administrative overload to strategic selling in a complex convention environment.

Hotel Profile:

1,500-room convention hotel, major brand flag, extensive support resources

Challenge:

Despite having access to sophisticated corporate tools, multiple support teams, and extensive resources, the Director of Sales spent only 10-15% of her time actually selling. The remaining 85% was consumed by pulling reports from multiple systems, analyzing scattered data, managing HR issues, and compiling information for ownership reviews.

“I had all the tools in the world, but they weren’t talking to each other. I’d spend three hours building a presentation for ownership that pulled from five different systems. Then someone from corporate would want to see it sliced differently, and I’d start over. It was exhausting.”

— Director of Sales, Convention Hotel

Solution:

Amaze Insights unified data from all areas of the system into pre-built dashboards that answered the most common ownership and corporate questions. Instead of spending hours compiling data, the DOS could access real-time insights in minutes and spend her limited time on strategic decisions and customer relationships.

Results:

By leveraging platform insights, team morale improved significantly with reduced administrative burden time.

• Increased time spent on actual selling and strategy from 15% to 40%
• Reduced monthly ownership report preparation from 12 hours to 90 minutes
• Improved booking pace by 18% as leader had more time to nurture key accounts, guide the team and focus on selling.

Key Insight:

“Time is the commodity we can never get back. Amaze gave me hours every week that I could redirect to the things that actually drive revenue—building relationships, coaching my team, and making strategic decisions. The ROI wasn’t just in the revenue we booked, it was in my ability to be the leader my team needed.”