Amaze Insights Partners with Aimbridge Hospitality to Strengthen and Streamline Insights and Analytics

Amaze Insights partners with Aimbridge Hospitality

SEATTLE, Wash., June 26, 2023 – Amaze Insights, a leader in hospitality data and analytics, announced today that the company has signed a multi-year agreement with Aimbridge Hospitality, a leading global hospitality management company, and the world’s largest third-party hotel operator, aimed at enhancing and streamlining insights and reporting across all Aimbridge-managed hotels.

Continuing to build best-in-class, in-house data, and analytics capabilities while also leveraging outside experts to bolster insights is a critical focus for Aimbridge. Given the breadth of property types, brands, and independent hotels that Aimbridge operates, data is often siloed across multiple management systems. With the addition of the comprehensive suite of tools offered by Amaze Insights, Aimbridge can further unify data across systems and insights into actionable guidance and plans that drive efficiencies, maximize revenue, and elevate the guest experience.

“Now more than ever, technology is playing an increasingly critical role in every aspect of business, including hospitality,” said Nick Horgan, Chief Commercial Officer for Amaze Insights. “We are thrilled to join forces with Aimbridge Hospitality, a renowned industry leader who recognizes data as the cornerstone of transformation and shares our commitment to technological innovation. By integrating our analytics platform into Aimbridge’s extensive network of hotels, we will revolutionize how hospitality data is analyzed, enabling smarter decision-making and driving tangible results.”

“A vital aspect of Aimbridge’s ongoing success is our ability to deliver financial results and achieve growth goals on behalf of our owners and brand partners,” said Andrew Rubinacci, Aimbridge Hospitality’s Executive Vice President of Revenue Strategy. “Our partnership with Amaze is an investment in the technologies needed to elevate every aspect of our management capabilities with the ultimate goal of identifying additional revenue opportunities, maximizing profits, and optimizing our unmatched resources to continue to lead the industry.”

Initial implementation of the Amaze Insights’ analytics will touch more than 1,200 Aimbridge-managed properties across the U.S., Canada, Mexico, the Caribbean, and Europe and provide a single-pane view for analyzing data, including the ability to segment data by region, hotel owner, individual property-level and more. The platform will provide real-time performance metrics, demand forecasting, market insights, and other critical analytics, enabling Aimbridge and the brands and owners the company partners with to make faster, better-informed decisions at the individual hotel, portfolio, and corporate level.

About Amaze Insights

Amaze Insights is the leading hospitality data and analytics company, providing advanced solutions to the industry’s biggest challenges. Leveraging the power of data and cutting-edge technology, Amaze Insights equips hotels with actionable insights that drive revenue optimization, operational efficiency, and superior guest experiences. With a focus on innovation and industry expertise, Amaze Insights empowers hoteliers to unlock their full potential and stay ahead in an ever-evolving marketplace. To learn more, visit

About Aimbridge Hospitality

Aimbridge Hospitality is a leading, global hospitality management company with a growing hotel portfolio representing more than 1,500 properties under contract and in pipeline development across nearly 20 countries. As a trusted operator of more than 80 lodging brands and distinctive luxury and lifestyle assets, Aimbridge leverages its scale and operational excellence to consistently deliver results for hotel owners and offer unparalleled opportunities for associates around the globe. Aimbridge adds value through focused, expertise-driven operating divisions in Full Service, Evolution Lifestyle, Enhanced Select Service, and Select Service, optimizing owners’ investment returns and driving hotel market success. The Aimbridge EMEA Division has supporting offices across Europe in Amsterdam, Birmingham, and Glasgow. The Aimbridge LatAm Division has offices in Monterrey and Mexico City. Aimbridge Hospitality’s global headquarters is based in Plano, Texas. To learn more, visit Connect with Aimbridge on LinkedIn.

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Nick Horgan

Nick Horgan focuses on transformative growth for Amaze Insights and brings more than 25 years of expertise in the hospitality technology industry and a proven track record of growing revenue and expanding relationships with key decision makers at major hospitality brands, hotel management companies, ownership groups and individual hotels. He prides himself in keeping the best interest of customers at the forefront of all decisions.

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