Amaze Insights Welcomes Hospitality Technology Leader Jeff Sears
A proven industry performer joins Amaze to accelerate growth and deliver even greater value to hotel partners.
Amaze Insights is excited to announce the addition of Jeff Sears to our team, a highly respected hospitality technology leader with a track record that speaks for itself. Over the course of his career, Jeff has personally generated more than $75 million in hospitality technology sales while building lasting client relationships and maintaining an exceptional reputation across the industry.
For Amaze, this hire represents more than adding talent. It is about adding leadership, credibility, and momentum at a pivotal stage of our growth.
A Trusted Leader with Deep Industry Roots
Jeff brings decades of experience working with hotels, ownership groups, and management companies across the hospitality ecosystem. He is widely known not only for his consistent performance but also for his integrity, partnership mindset, and ability to understand the real operational challenges hotels face.
Jeff previously worked alongside members of the Amaze leadership team at Amadeus Hospitality and earlier in his career at Newmarket International, creating a strong foundation of trust and shared vision that continues today.
Throughout his career, Jeff has been recognized as a top performer year after year, demonstrating both strategic thinking and relentless execution. His ability to translate complex technology into meaningful business outcomes has made him a valued advisor to clients and colleagues alike.
The Right Hire at the Right Time
As Amaze continues to expand its footprint across the hospitality industry, Jeff’s expertise will play a key role in helping more organizations unlock the power of unified data.
His addition strengthens Amaze’s ability to:
- Accelerate market adoption across major brands and management companies
- Deepen relationships with enterprise hotel organizations
- Support clients with strategic insight, not just technology
- Drive measurable revenue and operational impact
Internally, the excitement is palpable. Bringing Jeff on board feels like adding a championship player to a team already positioned for success.
A Shared Vision for the Future of Hospitality
What makes this hire especially meaningful is the alignment around mission. Jeff has long believed that hotels deserve better visibility, better tools, and better intelligence to compete in an increasingly complex environment. That belief is exactly what Amaze was built to deliver.
With Jeff joining the team, Amaze is even better leads to help hotels move from fragmented data and reactive decision making to clarity, confidence, and proactive strategy.
About Amaze Insights
Amaze Insights unifies data across hotel systems to deliver clear, actionable intelligence for sales, revenue, and leadership teams. By transforming disconnected information into strategic insight, Amaze helps hotels respond faster, prioritize smarter, and drive measurable performance improvements.
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