Amaze Resources

Key insights from HCS, HSMAI Commercial Strategy, and HITEC 2026, including commercial team convergence, actionable intelligence, connected data, and the power of relationships in hospitality.

Learn why unified data is essential for modern hotel sales strategy and how leading hospitality organizations are using integrated insights to drive revenue growth.

Hotels have more data than ever but struggle to turn it into action. Learn how unified data drives faster decisions, better sales performance, and measurable revenue growth.

Not all group leads are created equal. Learn the hidden cost of poor prioritization and how hotel sales teams can focus on the opportunities that drive revenue.

What smart revenue strategy actually looks like in 2026. How hotels use data, prioritization, and AI to drive better decisions and revenue outcomes.

At Amaze Insights, we know that starting point matters. You need to make decisions fast—but not just any decisions. The right ones. That’s why we always begin with the same core set of metrics—metrics that offer the clearest, most immediate picture of what’s working, what’s not, and where to focus your energy.

As booking windows for group business are normalizing again, this has an interesting impact on Pace.

If you’re a hotelier looking for new content to feed your mind or take your hospitality business to the next level, here are a few episodes we highly recommend.

Nick Horgan, Chief Commercial Officer of Amaze Insights, chatted with Lure Agency’s Cory Falter about why hotel vendors and suppliers should embrace unconventional marketing approaches to survive in the world of hospitality.

I can still vividly remember when fell in love with the hospitality industry, even though at the time I had no idea it would be how I would wind up spending my career. When I was seven years old, my family visited Boston to see my grandparents, and we also got to visit my Uncle…